Hassan Hajjaj
“My Rockstars”
New York, 245 Tenth Avenue
In his series My Rockstars, Hassan Hajjaj pays tribute to the individuals by whom he has been artistically inspired, capturing a range of international performers, from recording and visual artists such as Hank Willis Thomas, Lynette Yiadom-Boakye and Cardi B., to lesser-known music bands like Arfoud Brothers and Nigerian singer-songwriter Keziah Jones. From the year 2000, Hajjaj has photographed these figures in colorful pop-up studios constructed from textiles and plastic mats typical of Morocco and North Africa, which he sets up in the streets of London, Marrakesh, Dubai, Kuwait and Paris. Outfits designed or styled by the artist, including custom suits, shoes and hats, pop with loud colors and dazzling patterns, empowering his subjects to explore larger-than-life personas before the camera. Each portrait is bordered with a custom handcrafted frame outfitted with miniature shelves and actual consumer products, such as cans of tomato sauce, car paint tins and soda cans, often with Arabic logos. The products are chosen for their origins, names, content as well as colors and aesthetics. The uninterrupted border of commercial packaging and corporate logos mimics with irreverent Warholian flare the repetitive motifs framing traditional Islamic mosaics and offers clues about the subject of each photograph.
AFRIKAN BOY STANDIN', 2012/1433 Metallic Lambda on 3mm Dibond in a Poplar Sprayed-White Frame with Green "Geisha" Mackerel Cans Image: 44" x 30" (112 x 76 cm) Framed: 53 5/8" x 37" x 2 1/2" (136.5 x 94 x 6 cm) Edition of 5 + 2 Artist’s Proofs
In the tradition of Africa’s past masters of studio photography such as Samuel Fosso (Cameroonian, b. 1962), Malick Sidibé (Malian, 1935 – 2016) and Sanlé Sory (Burkinabe, b. 1943), Hajjaj explores portraiture to express evolving notions of self and society in today’s globalized, modern world. In the space of the studio, Hajjaj captures the international nature of popular culture, fashion and music today.
SARAH PERLES GAZIN', 2015/1436 Metallic Lambda on Kodak Paper on 3mm Dibond in a Wood Sprayed-White Frame with Red Tomato Squeezies Image: 41" x 59" (104 x 150 cm) Framed: 53 1/8" x 71" x 4 1/2" (135 x 180.5 x 11 cm) Edition of 3 + 2 Artist’s Proofs
A site-specific installation, Le Salon, will also be presented in the gallery’s viewing room featuring custom-made furniture and interior design elements meant to encourage the local exchange of ideas, just as the larger show celebrates cultural exchange and hybridity across the global stage. Also on view will be a one-channel video installation presenting performances by select members of Hajjaj’s ensemble of “rockstars”, alongside “cabinet” pieces showcasing shelves of the hand-crocheted hats and socks that the artist sources from his local Marrakesh souk or other markets around the world.
